A ply and glass store established in 1980 needed an interior upgrade to attract a new and younger clientele. The store was earlier cluttered and was predominantly a storage area for large sheets of glass and ply, with a dysfunctional layout. The poor lighting with a dark material palette made the customer experience very drab and boring.

The challenge of the project was to create a display of over 150 various products of different sizes and shapes, in an area of 325 Sq.ft. The main goal of the design was to optimise every surface for display and storage. The concept is inspired by a kaleidoscope, where endless patterns are created by using glass and mirrors strategically placed at multiple locations to create illusions. The overall material palette is minimal, with a striking blue colour at the centre, known to evoke a sense of loyalty and enhance the trust of the customers, thereby complementing the various glass and mirror products.

The wooden frames that earlier supported the large sheets of glass and ply were repurposed into L-shaped glass display handles to hold different glass samples of varying thicknesses, finishes and colours, and a designer partition wall on the opposite side showcasing the various types of decorative glass. These display methods are flexible to accommodate the replacement of products as required. The mirror wall at the rear, used to create an illusion of a larger store, displays the different types of mirrors and is also a concealed floor-to-ceiling storage cabinet. The furniture is custom-made with glass to exhibit the versatility of the material, like the butch work used for the client’s table leg, the interlocking of toughened glass for the discussion table and the glass pillars for the pooja unit. The design was finished with a seamless glass façade, allowing pedestrians to peek into the store.

Read more about the branding project for the store by clicking here.